Shopper Power: New Plugin Gives Customers Easy Access to Companies’ Diversity Data

September 15 13:25 2020
The Diversity plugin enables consumers to view the diversity data they need to make informed choices. It also offers companies the opportunity to publicly disclose their diversity data.

SAN JOSE, CA – September 14, 2020 – Access to a company’s diversity data is set to get a lot easier following the launch of the new plugin by Diversity Plug. The new plugin comes in the wake of growing demands for companies to disclose their diversity and gender statistics data.

Although the US workforce is becoming more diverse, there is still a huge gap when it comes to diversity in executive leadership, especially as it relates to the underrepresented minority group. Statistics show that only 3.2% of Fortune 500 companies release  race and gender data. Sadly, only 1% of these companies have African American or Black CEOs.

Touted as an ‘Influential Consumer Movement’, Diversity Plug is a free chrome plug-in that is attempting to change the current landscape. The plug-in allows online shoppers to view diversity statistics while shopping. The Diversity Plug team scoured the internet to find diversity data on the top 1000 online retailers of 2019 that accounted for around 600 billion that was spent by the U.S. The team read through bios on their pages to assess diversity – gender- only where pronouns were available.   

Once consumers download the plugin, these statistics are displayed on the website they are shopping on. Diversity also features a source link that indicates where the info was gleaned. If the data is not available,  there is an option to auto generate a tweet to the company to join the share to care initiative and make the data public.

And there’s good news for companies with racial and ethnic diversity.  A study conducted by McKinsey and Company found that these companies are 34% more likely to perform at a higher level and those that hire equal numbers of men and women produce 43% higher profit. But that’s not all. Sales revenue increase 15-fold among companies with high racial diversity.

The Diversity Plugin is available for download. For further information or to download at

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Media Contact
Company Name: The Diversity Plugin
Contact Person: Debbie Kemunto
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Country: United States