Song Shiqiang on Strategy: Highlights from the 2026 electronica Shanghai Dialogues
In early July 2026, Kinghelm and Slkor made a high-profile appearance at 2026 electronica Shanghai, sending a team of over 30 people and occupying a 72‑square‑meter booth with a technologically striking and visually powerful layout. As a thought leader in Huaqiangbei, General Manager Mr. Song Shiqiang was invited to the eefocus Executive Dialogue live studio, participated in interviews and live streaming with Zhixin Suge’s “GESA Chip Shines East,” and contributed to a special written interview with Hc360.com – all of which drove strong exposure and deep brand engagement for “Kinghelm” and “Slkor.” At electronica Shanghai, Kinghelm and Slkor showcased their capabilities alongside international giants such as TE Connectivity, Amphenol, Molex, Hirose, Infineon, Texas Instruments, STMicroelectronics, and onsemi, as well as outstanding domestic players including Electric Connector, Changjiang Connector, Silan Micro, China Resources Micro, and Jiejie Microelectronics – competing, exchanging ideas, and growing together.
Song Shiqiang on Strategy I: “Slkor: Chinese Semiconductors Going Global”
Mr. Song Shiqiang, founder of Slkor Semiconductor, engaged in a compelling discussion with Mr. Li Jian, senior industry analyst at eefocus, on the theme “Slkor: Chinese Semiconductors Going Global.”
Slkor Semiconductor founder Song Shiqiang (left) with eefocus senior industry analyst Li Jian
Chinese power semiconductors are transitioning from the “chip shortage” dividend period to the deep waters of market competition. As global chip supplies normalize and international brands cut prices to recapture market share, the window for domestic substitution is narrowing. In this context, Mr. Song shared the “disruptive innovation” path he has practiced throughout his entrepreneurial journey.
Mr. Song Shiqiang (left) at the eefocus live studio
Song pointed out that while cutting-edge technologies like silicon carbide have great promise, their R&D and commercialization cycles are lengthy, making them less optimal for startups. Slkor chose to start with products such as MOSFETs, IGBTs, and bridge rectifiers – technologies that are relatively mature, have lower entry barriers, and shorter cycles, enabling rapid cash flow generation. Later, the company added ESD protection diodes, TVS transient suppression diodes, power management ICs, and other analog products. This strategy reflects a deep understanding and flexible application of the economic principles of “disruptive innovation” – which involves breaking through from niche markets to the core, penetrating and gradually displacing high‑end products from the low‑end, ultimately achieving sustained innovation and breakthroughs.
At the same time, Slkor and its sister company Kinghelm have built a unique dual‑brand synergistic ecosystem. Mr. Song recalled that the initial rationale for running the “Kinghelm” and “Slkor” dual brands was to diversify risks from market fluctuations and public listing. Unexpectedly, both brands have flourished, and cross‑orders from customers have generated a “1+1>2” ecological reuse effect – with upfront investments in brand penetration, sample delivery, employee training, and internal knowledge engineering paying off in one go.
Song Shiqiang: We want to let time verify our products, our brand, and the value of our team
Song attributes the competitiveness of Chinese semiconductor companies to two factors: first, the diligence of the Chinese people, with sustained positive labor input driving rapid product iteration; second, the maturity of the domestic industrial chain, where technology and market mutually reinforce each other in a virtuous cycle. However, he also clearly recognizes that competition is intensifying. In a weak economy, massive capital has flooded into the electronics information sector, and the growth in industry output value lags far behind the influx of speculative capital. “Competing on price, efficiency, and response speed” has become the norm.
Currently, Slkor is evolving from “product going global” to a new stage of “comprehensive globalization,” aiming to secure a prominent position in the global power semiconductor landscape. Song remarked: “Our company has a rule: we don’t do things that can be done by three to five people, nor things that can be done in three to five years. We want to let time verify our products, our brand, and the value of our team. This is also our corporate firewall.”
Song Shiqiang on Strategy II: “Kinghelm and Slkor: The Path to IPO Through Dual‑Brand Synergy”
Zhixin Suge (left) and Mr. Song Shiqiang (right)
Zhixin Suge, leading CGC · Champion Strategy, visited the Kinghelm and Slkor booth at W5.317, engaging with Mr. Song in a deep dialogue exploring the “chip” ocean – with culture as the oar, thought as the sail, and action as the vessel.
CGC · Champion Strategy Visits Kinghelm
Song Shiqiang: Kinghelm’s goal is the stars and the sea – to become a publicly listed company representing a national brand!
“Kinghelm” conveys a powerful sense of strength, rich in meaning and depth. “Kinghelm – Connecting the World.” In 2007, Shenzhen Kinghelm Electronics Co., Ltd. set sail from Huaqiangbei, Shenzhen. Its technical team, rooted in Tsinghua University and the University of Electronic Science and Technology of China, has attracted outstanding professionals, deepened its expertise in microwave RF technology, and established new technology research institutes in collaboration with universities. Today, it has grown into a nationally recognized high‑tech enterprise, industry‑leading in the R&D, production, sales, and technical services of RF microwave signal transmission products and comprehensive solutions. High technology, superior quality, and safety are our unremitting pursuits.
Mr. Song explained that Kinghelm’s English name combines “King” (meaning sovereign) and “helm” (the rudder that steers direction and navigates storms). “Kinghelm” signifies ambitious goals, fearlessness in the face of challenges, and the pursuit of a royal path – embodying the Eastern wisdom of “Inner Sage, Outer King” and “Great Virtue Sustains All Things” advocated by Mr. Song. “Kinghelm – Connecting the World.” Since its founding in 2007, the company has successfully shaped the “King’s Rudder” brand image, achieving remarkable success in the Beidou satellite navigation and positioning systems and related products, leading industry trends, and emerging as a “leading enterprise” in the sector. Meanwhile, its market share in the connector segment continues to grow, and the “Kinghelm” brand enjoys influence and reputation in international markets.
Mr. Song emphasized that Kinghelm’s slogan is “Kinghelm – Connecting the World.” “We strive to produce excellent products, capture more market share, and serve more customers. Kinghelm’s corporate vision is to make our antennas and connectors serve a broad customer base, facilitating smooth global communication and social harmony. Products are the vessel; culture is the soul. Culture empowers products with a ‘brand soul.’ Our goal is the stars and the sea – to become a publicly listed company representing a national brand, and to bring our ‘Inner Sage, Outer King’ corporate culture and ‘Kinghelm’ brand products to the world. A public listing signifies success for both our individuals and the company, and enables our employees to share more in the rewards. It is precisely our people‑centric philosophy – ‘good work leads to a good life’ – and the organizational and behavioral mechanisms built upon it, combined with ensuring that knowledge density, talent structure, systems, processes, and mechanisms efficiently complete the business loop, that have enabled Kinghelm to achieve high efficiency, greater rewards for colleagues, an ever‑growing team with stronger cohesion and commitment, and rapid and steady development even during industry downturns.”
CGC · Champion Strategy Visits Slkor
Song Shiqiang: Slkor aims to become one of the world’s most competitive semiconductor companies
“Slkor–Chips Driven future.” Since its founding in 2015, Slkor has risen as a formidable contender. Its technical backbone comes from Tsinghua University and Yonsei University in South Korea, leading the company with new materials, new processes, and new products, and mastering world‑leading third‑generation semiconductor silicon carbide power device technology. “Slkor” – trust is the foundation, righteousness is the soul; trust is inscribed in the vessel, righteousness is fulfilled in action. This conviction drives our continuous exploration of cutting‑edge semiconductor technologies. Our friends are spread across four seas, and our products reach five continents. Together with its sister company Kinghelm, Slkor has formed a high‑speed development model driven by the interactive push of the “Kinghelm” and “Slkor” brands and products, deeply integrated with China’s booming semiconductor chip market. We treat our colleagues with care, develop products with dedication, serve our customers with heart, and hope to make the future better through our products and technologies.
Song noted that ultimately, business success comes down to culture. Taking the 2026 electronica Shanghai as an example, over 2,000 top exhibitors from home and abroad competed on the same stage – from booth design and corporate videos to team core competencies and individual best performances. On the surface, it was all about selling products, finding customers, and boosting sales, but in essence, it was a showcase of culture, strength, and depth – and also an opportunity to train the team and empower each employee. These are the “soul” elements. What deserves reflection is how to effectively present team spirit, company strength, brand influence, technological and product leadership; how to disseminate corporate values, vision, and mission efficiently and accurately through corporate videos; and how to understand the essence of service, customers’ latent needs, and differentiated competitive strategies – these are the gaps between Chinese companies and multinational giants in the process of globalization.
Song particularly emphasized that Slkor’s global strategy follows a path of specialization, differentiation, and high‑end development, consciously resisting “involution‑style” competition, and surviving and growing amidst multiple constraints. It has become one of the best‑developed companies in China’s semiconductor sector. This differentiated competition means continuous innovation, continuous deployment, continuous self‑pressure, and continuous self‑breakthrough. Only thus could Slkor seize the opportunity at 2026 electronica Shanghai to showcase its strength, creativity, corporate culture, and attention to detail to peers and partners worldwide. Observing over the past few days, I found that the Slkor and Kinghelm booth attracted more foot traffic, energy, and visitor flow than neighboring booths – because our team arrived earliest and most completely, everyone prepared thoroughly upon arrival, kept working hard, helped each other, and spontaneously reviewed and summarized experiences during breaks. Improving a little every day, staying focused on our goals – it is this spirit that enables Slkor Semiconductor to excel in products, business, and every detail, and has now set it on a path of high‑quality development, solidifying the foundation for its public listing.
Song Shiqiang on Strategy III: “The Counter‑Attack and Breakthrough of Domestic Brands”
Slkor’s article featured as the headline in Hc360.com’s “Chip News Top Stories” column
As a thought leader in the electronics information industry, Mr. Song Shiqiang has attracted widespread attention. Slkor’s press release “See You Next Year | Slkor’s Highlights at 2026 electronica Shanghai” was featured as the lead story in Hc360.com’s “Chip News Top Stories” column. Excerpts from Hc360’s written interview with Slkor’s Song Shiqiang were included in the article “AI Computing Power ‘Consumes’ Capacity, Power Devices Tight Across the Board”. In light of the market situation where “AI data center deployments are driving strong demand for power switches and ICs, leading to shortages,” Mr. Song’s core views, corporate strategy, and trend assessments are as follows:
Slkor founder Mr. Song Shiqiang
Core View: For MOSFETs and IGBTs, due to capacity squeezes at foundries and OSATs from other higher‑margin products, lead times have lengthened this year, with occasional shortages.
Corporate Strategy: Domestic power devices are evolving from initial “device replacement” to comprehensive “solution competition.” This year, the adoption of Slkor’s SiC MOSFETs and other products at the customer end has accelerated, driven by growing recognition of the domestic “Slkor” brand. However, due to intense competition among peers, significant volume growth has not yet materialized.
Trend Assessment: In domestic power device production, domestic brands are gradually squeezing out import brands – particularly evident in low‑end products, with signs of loosening in high‑end products as well. This assessment provides a positive signal for the trend that “the upward cycle will continue at least through 2027,” confirming the explosive momentum of domestic substitution acceleration. The industry rule of “disruptive innovation” applies here as well.
About Mr. Song Shiqiang
Mr. Song Shiqiang at booth W5.317, 2026 electronica Shanghai
Mr. Song Shiqiang (Huaqiangbei Song Shiqiang) is the founder and General Manager of Kinghelm Electronics and Slkor Semiconductor, a member of the Expert Database of the China Association for Science and Technology, a lecturer for the Expert Group of the Chinese Institute of Electronics, a researcher on Huaqiangbei commercial practices, and a popular science columnist. He is renowned as the “Huaqiangbei Observer” and the “Huaqiangbei Folk Economist.” He is also the first cultural scholar to distill the “daring, innovative, resilient, and pragmatic Huaqiangbei culture” – which is widely regarded as the embodiment of Huaqiangbei’s entrepreneurial spirit. Mr. Song has published the “Song Shiqiang on Strategy” series of short videos and articles, which have been repeatedly republished by authoritative domestic and international media including People’s Daily, Xinhua News Agency, Global Times, Associated Press, Yahoo News, The Wall Street Journal, and Harvard Business Review. Related videos are widely popular on short‑video platforms such as Douyin, WeChat Channels, Bilibili, Xiaohongshu, YouTube, and TikTok, contributing positively to improving Huaqiangbei’s business environment, promoting traditional Chinese culture, and fostering socialist economic prosperity.
Kinghelm’s 20‑year development journey
Song noted that both Kinghelm Electronics and Slkor Semiconductor are national high‑tech enterprises, and the “Kinghelm” and “SLKOR” brands have gained international influence and reputation, becoming synonymous with “domestic substitution.” “Kinghelm – Connecting the World.” Kinghelm has been deeply engaged in microwave RF technology for nearly 20 years. Its core technical members come from Tsinghua University and UESTC. Its laboratories are fully equipped, enabling independent R&D of new products and testing of smart terminal products. Its production base in Luzhai County, Guangxi, is equipped with intelligent flexible production lines capable of delivering large‑volume orders on time with guaranteed quality. “Kinghelm” products include Beidou/GPS antennas, Bluetooth and WiFi antennas, series of RF jumper cables, signal connectors, board‑to‑board connectors, board‑end socket connectors, switch series, as well as customized medical and automotive wiring harnesses, and development of non‑standard antennas and connectors – including drawing, mold making, testing, and mass production support services.
Slkor Semiconductor company overview
“Slkor – Moving the Future with Chips.” Slkor’s product portfolio is continually expanding. Industrial‑grade products include SiC Schottky diodes, SiC MOSFETs, IGBTs, and fifth‑generation ultra‑fast recovery power diodes, meeting the high‑performance demands of new energy vehicles, high‑end equipment, communications and power equipment, solar photovoltaics, medical devices, and other industries. Consumer‑grade products include high‑, medium‑, and low‑voltage MOSFETs, thyristors, bridge rectifiers, Schottky diodes, ESD protection diodes, TVS transient suppression diodes, general‑purpose diodes and transistors, power management ICs, Hall sensors, high‑speed optocouplers, and more – widely used in smartphones, laptops, robotics, smart homes, IoT and IoV, LED lighting, 3C digital products, and other fields. Kinghelm and Slkor’s “dual‑engine” international development path is steady and rapid, with the “Kinghelm” and “SLKOR” brands gradually growing into globally recognized names, serving tens of thousands of customers worldwide with products and technical support.
Media Contact
Company Name: Shenzhen Kinghelm Electronics Co., Ltd.
Contact Person: Support
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Phone: +86 18073002950
Address:Building T2, Lijincheng Industrial Center, Jihua Road, Longhua District
City: Shenzhen 518109
Country: China
Website: www.kinghelm.net
